A good book

"thoughtless acts? obervations on intuitive design" by Jane Fulton Suri+IDEO

A very god book read today. there are pictures the author get about people's behaviour from everyday life.

Seeking inspiration from real life...
"captures the amusing and provocative ways that people react to the world around them, By sharping your sensitivity to human behavior, inspires you with examples of intuitive design and encourages you to apply your insignts"

Jane Fulton Suri is the director of human factors for IDEO

Thanks Yen-ning who found out the webpage link for the book the IDEO:

http://www.amazon.com/Thoughtless-Acts-Observations-Intuitive-Design/dp/0811847756/sr=8-4/qid=1159934765/ref=pd_bbs_4/104-6071514-2843143?ie=UTF8&s=books

It has many very intertesting pictures which indicate people's unconscious behavior.

And this is the website of IDEO. http://www.ideo.com/
I love this company and I think they really do fieldwork before designing.