Dream Team

About the point of group process, I read a very good book:” Creative Advertising, Ideas and techniques from the world’s best campaigns”. This book is not about specific design or advertisement. It is about brilliant ideas and how to improve creative thinking. The Part I of this book introduce us a new term—DreamTeam, it is a list of fifteen rules of creative teamwork.

These DreamTeam rules:

Produce a bigger catch of valuable ideas; Give the team a creative boost; Build structured freedom and prevent sessions of destructive chaos; Foster faith in the team and enhance motivation; Allow a brilliant “group brain” to develop; Promote all sorts of fun and increase individual creative potential; Save time, money and nervous energy in the hunt for ideas. The above benefit of Dream Team is copy from the book:"Creative Advertising, Ideas and techniques from the world’s best campaigns”, Thames&Hudson.